MythReal is a mock brand that specializes in selling cosplay outfits and accessories. It is specifically an online brand which needs a strong digital presence. Below you can see my thought process behind sketching the logo and creating the final version. 
The name MythReal is obviously a combination of the two words "myth" and "real" which was chosen to suggest that while the high quality/affordability of their products was once a myth for many cosplayers, it has now become a reality. "MythReal" is also an adjusted spelling of the word "Mithril," the name of the elfish chainmail worn by Frodo Baggins in The Lord of the Rings by J.R.R. Tolkien. Those who understand the reference (and many costumers would) can see how this gives the brand an added suggestion of strength and quality.
Below is a website mockup that matches with MythReal's visual identity.

You may also like

Back to Top